Instagram has become a popular platform for small businesses to showcase their products and services to a broader audience. With over one billion monthly active users, Instagram has become a hub for companies to build a following, engage with customers, and even make sales.
In recent years, Instagram has introduced features that make it easier for businesses to sell directly to their followers. With the introduction of Instagram Shopping, companies can now tag their products in their posts, allowing users to easily access product information and purchase products without ever leaving the app.
For small businesses, this means they can now use Instagram as a virtual storefront, displaying their products and making it easier for their customers to purchase them. This has particularly benefited small businesses needing a physical store or an established online presence.
However, while Instagram is a great platform to start selling, small businesses eventually need to migrate to web stores. Here are a few reasons why:
- Limited Features: While Instagram Shopping is a great feature, it is still limited in terms of functionality. For example, businesses are limited in their product information and cannot offer additional customization options for their products. On the other hand, a web store can offer a much more comprehensive shopping experience.
- Limited Control: Instagram also has strict guidelines for businesses that use the platform for selling. For example companies are limited in terms of the types of products they can and cannot include links to external websites in their posts. A web store gives businesses more control over their online presence and allows them to create a unique shopping experience.
- Dependence on Instagram: Relying solely on Instagram for sales can be risky. Instagram is a third-party platform, and businesses have no control over any changes the platform may make to its algorithms, features, or policies. On the other hand, a web store gives companies more control over their online presence and allows them to create a unique shopping experience.
- Branding: A web store gives businesses complete control over their branding and can help them establish a stronger brand identity. While great for showcasing products, Instagram can be limiting in terms of brand customization.
In conclusion, while Instagram is an excellent platform for small businesses to start selling, it is essential to migrate to web stores eventually. This will give companies more control over their online presence, offer a more comprehensive shopping experience, and establish a stronger brand identity.